How to take care of your pearls

Once you've decided to invest in the exquisite pearl jewelry Velmar offers (or, better yet, received it as a gift from someone special!), you'll want to take the best possible care of it to preserve its value and beauty so you can enjoy it for years to come. Pearls are definitely not the most durable gemstones, but they are by no means the highest maintenance either. High-quality cultured pearls are not considered to be overly fragile, yet in your everyday life you may come across items that, eventually, are likely to damage them if you don't c...

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10 popular misconceptions about pearls

1. Cultured pearls are not "real" These days 99.9% of all pearls on the world market are cultured! They are quite "real" pearls, formed in a shell, but with a little help from man. Completely natural pearls, obtained without human intervention, found in wild waters are extremely rare and are sold individually only by the world's largest auction houses for tens or even hundreds of thousands of dollars. 2. Freshwater pearls are always riverine While river waters are also fresh, almost all freshwater mussels and pearls are grown in ponds. T...

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5 unfair commercial practices

Is there a person who has not at least once felt "cheated" by a seller of a product of high value, regardless of the area of supply? Let's leave this question open for now. As much as we would like to completely trust the other side, we need to be prepared and know what we are looking for when making expensive purchases. And when it comes to items as precious and delicate as pearls, which are often counterfeited, we need to be even more careful. That's why Velmar has picked out the top five rogue pearl selling practices to be on the lookout for...

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